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Frequently Asked Questions

• Introduction

  Websites, apps, software, and other digital products are more likely to be adopted by users if they're useful and easy to navigate. While you need programmers to build your products and interaction designers to make them visually appealing, it's the user experience (UX) designer who makes the difference between good user experiences and poor ones.

  
  

  UX design is human-centered, putting the user at the core of a product from the earliest stages of development. This is the opposite approach to making a product and hoping people use it. UX design involves identifying a user's needs, expectations, and behaviors, and developing appropriate design solutions. Based on significant user research and testing, a UX designer's work ensures there's logic behind each design element so the overall product makes sense for the user.

  
  

  UX designers are often confused with user interface (UI) designers, because the two work together closely. Typically, a UX designer develops a design prototype. The UI designer takes the design and creates the visual look and feel of the components the user interacts with.
  

  
  

  Once the UI is created, developers and programmers write the code so the product performs the tasks a user requests.

• What does UX stand for?

  User experience (UX) is a design process that considers the needs of users. It involves understanding what users want from a product and ensuring these requirements are incorporated in a logical way. The goal of UX design is to spark a positive user experience based on meeting needs and expectations.

• What does UI stand for?

  A product's user interface (UI) consists of the physical components someone interacts with when using a product. This includes touchscreens, buttons, drop-down menus, forms, and other features used to accomplish tasks. The UI is a link between the user and the back-end systems that carry out specific processes.

• What does a UX designer do?

  A UX designer identifies the expectations and behaviors of users to ensure these are reflected in a product's design. UX design involves developing user personas, conducting research, creating wireframes and prototypes, and testing solutions. UX designers often continue testing after a product launch to improve future iterations of the software or device.
  

• What is user testing?

  Once a UX designer develops a preliminary solution they believe meets the user's needs, the design is tested for problems. Users are asked to interact with the design to reveal how they expect to use the product. This often reveals gaps between what the designers intended and how users behave. These findings help to refine the product design.

• Why is user experience important?

  User experience ensures products meet the user's needs. Your target market is more likely to see the value in a product if it offers a positive user experience and successfully solves their problems. This helps convert customers, encourages loyalty, and builds long-term credibility and trust.

• What makes a good UX designer?

  Good UX designers have strong research and analytic skills and problem-solving abilities. They require good communication and listening skills to work with users during testing, and are usually curious and open-minded. UX designers must be flexible and willing to adapt their designs based on what they learn through research.